We start from the premise that for cities, large or small, to be brilliant, they must use all their resources: economic, political, and most of all, cultural.

We think that nearly every city – and it need not be a world city by any means – has elements that are specific and interesting about it and that finding out what those are, in fact, identifying the energy of the city that the residents themselves have created is essential.

The Vitality Index™ allows us to reflect, through cultural factors, a sense of the city from the perspective of the people who live there, the “inner tourists,” who are the first and most important actors in any city’s present and future.  We want to know what people are enjoying about their city and why they love it.  They hold the key to a city’s future sustainability.

The successful project or plan is one that has understood the history, the situation, and the market, and engenders goodwill in as many people as possible.